- Send custom newsletters: The new "Newsletter" section of your account lets you create, send and manage newsletters. And with the help of "Interests," you can either send out newsletters to all your subscribers, or send out custom newsletters to different segments of your subscribers, based on the interest responses they submit.
- Personalized content gadget: This new Friend Connect gadget automatically presents a dynamic personalized set of links to your site's content that matches each visitor's specific interests. Is a visitor learning how to play swing music? Links to articles your site has published about playing swing are presented to him or her.
- Google ads: For those of you who display ads on your website, your Friend Connect account now includes an "AdSense" section that lets you enable Google ad units that are matched both to your site's content and to the interests users publicly share on your website.