Search is simple: just type whatever comes to mind in the search box, hit Enter or click on the Google Search button, and Google will search the web for pages that are relevant to your query.
Most of the time you'll find exactly what you were looking for with just a basic query. However the following tips can help you refine your technique to make the most of your searches. Throughout the article, we'll use square brackets [ ] to signal queries, so [ black and white ] is one query, while [ black ] and [ white ] are two.
Some basic facts
- Every word matters. Generally, all the words you put in the query will be used. There are some exceptions.
- Search is always case insensitive. Searching for [ new york times ] is the same as searching for [ New York Times ].
- With some exceptions, punctuation is ignored (that is, you can't search for @#$%^&*()=+[]\ and other special characters).
Guidelines for better search
- Keep it simple. If you're looking for a particular company, just enter its name, or as much of its name as you can recall. If you're looking for a particular concept, place, or product, start with its name. If you're looking for a pizza restaurant, just enter pizza and the name of your town or your zip code. Most queries do not require advanced operators or unusual syntax. Simple is good.
- Think how the page you are looking for will be written. A search engine is not a human, it is a program that matches the words you give to pages on the web. Use the words that are most likely to appear on the page. For example, instead of saying[ my head hurts ], say [ headache ], because that's the term a medical page will use. The query[ in what country are bats considered an omen of good luck? ] is very clear to a person, but the document that gives the answer may not have those words. Instead, use the query [ bats are considered good luck in ] or even just[ bats good luck ], because that is probably what the right page will say.
- Describe what you need with as few terms as possible. The goal of each word in a query is to focus it further. Since all words are used, each additional word limits the results. If you limit too much, you will miss a lot of useful information. The main advantage to starting with fewer keywords is that, if you don't get what you need, the results will likely give you a good indication of what additional words are needed to refine your results on the next search. For example, [ weather cancun ] is a simple way to find the weather and it is likely to give better results than the longer[ weather report for cancun mexico ].
- Choose descriptive words. The more unique the word is the more likely you are to get relevant results. Words that are not very descriptive, like 'document,' 'website,' 'company,' or 'info,' are usually not needed. Keep in mind, however, that even if the word has the correct meaning but it is not the one most people use, it may not match the pages you need. For example, [ celebrity ringtones ] is more descriptive and specific than[ celebrity sounds ].
How to read search results
Google's goal is to provide you with results that are clear and easy to read. The diagram below points out four features that are important to understanding the search results page:
- The title: The first line of any search result is the title of the webpage.
- The snippet: A description of or an excerpt from the webpage.
- The URL: The webpage's address.
- Cached link: A link to an earlier version of this page. Click here if the page you wanted isn't available.
All these features are important in determining whether the page is what you need. The title is what the author of the page designated as the best short description of the page.
The snippet is Google's algorithmic attempt to extract just the part of the page most relevant to your query. The URL tells you about the site in general.
For more information see the More search help page.
