Features
"Enterprise-class" shouldn't mean "experts only." Google Analytics has made it easy for non-specialists and specialists alike, across your organization, to practice performance focused marketing.
Advertising ROI
Integrated with AdWords and AdSense
Learn which AdWords keywords are most profitable and which site content generates the most revenue.
Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.
Ecommerce reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Cross Channel and Multimedia Tracking
Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Flash, video and social network application tracking
Track usage of your Ajax, Flash, social networking and Web 2.0 applications.
Customized Reporting
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video.
Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.Watch video.
Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
API and developer platform
Customize Google Analytics with the APIs onGoogle Code.
Date range slider
Compare time periods and select date ranges without losing sight of long term trends.
Multiline graphing
Plot mulitiple data points on a single graph for a faster analysis.
Data Export
Share report data by exporting into Excel, CSV and tab delimited files.
Sharing and Communicating
Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
Sophisticated administrator and user controls
Control how sensitive data is shared and which reports are available to users on your account.
Visualizing Data
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports. Watch video.
Geo Targeting
Identify your most lucrative geographic markets.
Funnels
Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.
Spark lines
Thumbnail size graphics save you clicks and summarize the data in your report.
Score cards
See summary metrics in the context of historical or site average data.
Google Integration and Reliability
1st party cookie
Google Analytics has always exclusively used 1st party cookies to ensure reliable tracking and protect visitor privacy.
Google data center and collection methodology
Google Analytics runs on the same globally renowned infrastructure that powers Google, maximizing data integrity and privacy.
Part of a larger family of related Google products
Google Analytics is part of a suite of industry-leading advertising and analysis tools including AdWords and Website Optimizer.
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