Periodically, we profile a Blogger partner that can add functionality to your blog. This week we'd like to spotlight Lijit, a company building "search powered web applications for publishers" (that's you!). Lijit has made adding its "wijit" as easy as could be - just fill in your blog's URL and complete the sign-up wizard, you'll be good to go.
What does Lijit give you? For starters, Lijit provides a nice search tool for your site that will not only search your blog, but search the blogs of your friends, and all of the related sites (Flickr, YouTube, Picasa, del.icio.us bookmarks, etc.) that you and your friends use regularly.
Where Lijit shines is in the stats they gather for you: what are people searching for when they come to your blog? Once they arrive, what do they then look for? Where are they coming from? How has search traffic changed over time?
Best of all, Lijit lets you expose this info via a customizable "wijit" so that your visitors can see where other visitors are coming from and what they are looking for. To see this in action, take a look at Dark UFO's Lost Spoilers site, a Blogger blog focused on unraveling the mysteries surrounding the TV show Lost. The Lost Spoilers wijit shows not only the most recent searches that have brought visitors to the Lost Spoilers site:
It also shows a map of their visitors:
And finally it shows a list of the most recent visitors, their locations, and if they used a search to visit the site, the search term they used:
Interested? Give Lijit a try - just visit their site and you'll have it on your blog in just a few minutes!
When your readers search for information in real life, their first step is to typically seek out a friend for the answer. If their friend doesn't have the answer they need, someone in that friend's social network may. Eventually, they get an answer they trust, because it came from a source they trust. Your readers can now have that same experience on the web and it all starts with the source they trust. That source is you, the blog publisher.
What if your readers could search you and everything you've created for answers they'd trust?
Say you write a blog about all things TV. When your readers use Lijit to search you for "television", the results might include blog posts you've authored about Tivo and HDTVs, as well as bookmarks you've made about next season's programming lineups.
What if, when your readers searched you, their search would also include results from your social network and everything those people have created too?
Not only would their search return your blog posts and bookmarks, but it would also return blog posts your colleagues and friends have written about LCD vs. Plasma technology, bookmarks they've made about great sites to purchase HDTVs, and posts from blogs they read that discuss HTDV programming.
Using the power of people, their content, and their connections, Lijit enhances the way your readers search for and discover information on the internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust…YOU.
Just like it works in real life.